A very good guide to thinking through the issues of establishing and articulating pricing.
A good walkthrough of the elements that make a landing page effective.
This articles dissects 100 good landing pages. For each, you’ll see the example, read what the author liked, and read what the author thought could possibly be different.
A good article for determining a reasonable churn rate for your SAAS venture. It shows some statistics (benchmarks) for different markets.
Juan Martitegui of MindValley Hispano wrote this excellent article for the 500 Startups Blog. He describes several simple and practical techniques to cut through the complexity of Adwords and zero in on getting the biggest bang for your Adwords dollars.
A simple, quick read from Hubspot that outlines some common alternative lead generation techniques to replace cold calling (which has horrible conversion in the first place). You may have considered at least some of these already, but the post is a good checklist.
Andy Raskin dissects what he considers to be an awesome sales presentation deck. He outlines 5 essential elements of a good deck and explains each by walking you his favorite deck. You’ll like how he walks through how that process creates a compelling story.
Getting the right first customer can be like getting a “smart money” investor – they can help your venture in other ways than merely paying money.
The classic infographic that highlights the difference between outbound old-school marketing and inbound new-school marketing. Show this to your old school stuck-in-the-past marketing manager.
Is your product just “nice to have” ( like a vitamin) or is it a “got to have it” (like a painkiller)? Or is it a vitamin that could transform into a painkiller if some event happens? Big winners kill pain.
Ryan Hoover from Product Hunt explains the mechanics of how turntable.fm’s engagement structurally encouraged rapid growth.
This advice from Mark Suster may be targeted to ventures raising equity funding from VCs, but much of it applies to planning any fundraising campaign.
A tactical guide to growing readership for your content, particularly by leveraging distribution via others’ audiences.
Some examples of the latest in landing page technique from Lead Pages.
A 15-slide fill-in-the-blank version of a pitch deck. OK, you still have to do a bit of work on your own, but the organization is concise and simple. For first timer pitch makers, this is a good starter structure.
Are you planning on getting rich from the consumer app you are making? Better run some numbers (number of users you need to attract, paid conversion rate, etc.) because the magnitude of your task may surprise you.
When Peter Thiel taught his CS183 Startup course at Stanford, Blake Masters took notes and published them. Pretend you are in the course, read the notes, go grow your startup a bit, and then go read Zero to One for more Thiel goodness.
Hollywood pitches and investor pitches have three common characteristics.
A good primer for using heavy content to build your startup’s traffic and reputation.
7 different ways to pitch your value in seconds.