A very good guide to thinking through the issues of establishing and articulating pricing.
A good walkthrough of the elements that make a landing page effective.
This articles dissects 100 good landing pages. For each, you’ll see the example, read what the author liked, and read what the author thought could possibly be different.
A good article for determining a reasonable churn rate for your SAAS venture. It shows some statistics (benchmarks) for different markets.
Juan Martitegui of MindValley Hispano wrote this excellent article for the 500 Startups Blog. He describes several simple and practical techniques to cut through the complexity of Adwords and zero in on getting the biggest bang for your Adwords dollars.
A simple, quick read from Hubspot that outlines some common alternative lead generation techniques to replace cold calling (which has horrible conversion in the first place). You may have considered at least some of these already, but the post is a good checklist.
The classic infographic that highlights the difference between outbound old-school marketing and inbound new-school marketing. Show this to your old school stuck-in-the-past marketing manager.
Ryan Hoover from Product Hunt explains the mechanics of how turntable.fm’s engagement structurally encouraged rapid growth.
A tactical guide to growing readership for your content, particularly by leveraging distribution via others’ audiences.
Some examples of the latest in landing page technique from Lead Pages.
Are you planning on getting rich from the consumer app you are making? Better run some numbers (number of users you need to attract, paid conversion rate, etc.) because the magnitude of your task may surprise you.
A good primer for using heavy content to build your startup’s traffic and reputation.
Practical pricing research you can apply to increase your conversion rate.
More great advice about how to optimize conversion than you’ll be able to digest in one sitting – but keep coming back.
Smashing Magazine walks you through how to write web copy that is effective (i.e. sells) – ads, pages, etc.
Smashing Magazine writes a thorough treatment of how to design and write a product page that sells.
How Dollar Shave Club (and maybe you) can get a paid buyer on their first visit.
Viral products aren’t made by luck – they are created by technique. This article describes eight techniques you can apply to up your product’s virality.
The author describes a systematic process he used (and that you can replicate) to engage bloggers in order to generate leads for his startup.
A few [easily avoided] rookie mistakes can plunge your Adwords campaign into a non-productive waste of money and time.