Category Archives: Digital Marketing

100 Landing Page Examples

This articles dissects 100 good landing pages.  For each, you’ll see the example, read what the author liked, and read what the author thought could possibly be different.

Projecting or Comparing Your Churn Rate

A good article for determining a reasonable churn rate for your SAAS venture.  It shows some statistics (benchmarks) for different markets.

Focusing Adwords To Be More Effective

Juan Martitegui of MindValley Hispano wrote this excellent article for the 500 Startups Blog.  He describes several simple and practical techniques to cut through the complexity of Adwords and zero in on getting the biggest bang for your Adwords dollars.

Alternatives to Cold Calling

A simple, quick read from Hubspot that outlines some common alternative lead generation techniques to replace cold calling (which has horrible conversion in the first place).  You may have considered at least some of these already, but the post is a good checklist.

Inbound versus Outbound Marketing

The classic infographic that highlights the difference between outbound old-school marketing and inbound new-school marketing.  Show this to your old school stuck-in-the-past marketing manager.

Viral Social Engagement

Ryan Hoover from Product Hunt explains the mechanics of how’s engagement structurally encouraged rapid growth.

The Math of Consumer Apps

Are you planning on getting rich from the consumer app you are making?  Better run some numbers (number of users you need to attract, paid conversion rate, etc.) because the magnitude of your task may surprise you.

Generate Leads by Engaging Bloggers

The author describes a systematic process he used (and that you can replicate) to engage bloggers in order to generate leads for his startup.