Category Archives: Startups

100 Landing Page Examples

This articles dissects 100 good landing pages.  For each, you’ll see the example, read what the author liked, and read what the author thought could possibly be different.

Projecting or Comparing Your Churn Rate

A good article for determining a reasonable churn rate for your SAAS venture.  It shows some statistics (benchmarks) for different markets.

Creating a Compelling Sales Deck

Andy Raskin dissects what he considers to be an awesome sales presentation deck.  He outlines 5 essential elements of a good deck and explains each by walking you his favorite deck.  You’ll like how he walks through how that process creates a compelling story.

The Right First Customer

Getting the right first customer can be like getting a “smart money” investor – they can help your venture in other ways than merely paying money.

Vitamin or Painkiller?

Is your product just “nice to have” ( like a vitamin) or is it a “got to have it” (like a painkiller)?  Or is it a vitamin that could transform into a painkiller if some event happens?  Big winners kill pain.

Fundraising Strategy

This advice from Mark Suster may be targeted to ventures raising equity funding from VCs, but much of it applies to planning any fundraising campaign.

Fill-In-The-Blank Pitch Template

A 15-slide fill-in-the-blank version of a pitch deck.  OK, you still have to do a bit of work on your own, but the organization is concise and simple.  For first timer pitch makers, this is a good starter structure.

Peter Thiel’s Startup Course

When Peter Thiel taught his CS183 Startup course at Stanford, Blake Masters took notes and published them.  Pretend you are in the course, read the notes, go grow your startup a bit, and then go read Zero to One for more Thiel goodness.

How to Communicate Traction

Because it is an objective measure of your momentum, traction rules.  Here’s how to communicate it properly in your pitch.

Sourcing Prospective Investors

Instead of asking friends if they know “any investors”, use Angel List and other sources to create a target list.

Investor Turn-offs

Here are some of the things founders can say or do that will immediately brand them as amateurs or sub-par performers in the eyes of prospective investors.

Funding Preparation Checklist

A checklist of what to have ready when you are raising money.  Works best for a venture capital raise, but is applicable to an angel round as well.