Juan Martitegui of MindValley Hispano wrote this excellent article for the 500 Startups Blog. He describes several simple and practical techniques to cut through the complexity of Adwords and zero in on getting the biggest bang for your Adwords dollars.
A few [easily avoided] rookie mistakes can plunge your Adwords campaign into a non-productive waste of money and time.
This is a Quora thread about how to get the most from AdWords. As a result, there is a LOT of information – meaning probably more “best practices” than you care to know. Some of the answers are pretty advanced and may require newbies to do some more research, but at least one covers AdWords basics. This is a good post for those who have a bit of AdWords knowledge and want to explore – or those not afraid to jump right in.