A good primer for using heavy content to build your startup’s traffic and reputation.
Smashing Magazine walks you through how to write web copy that is effective (i.e. sells) – ads, pages, etc.
Smashing Magazine writes a thorough treatment of how to design and write a product page that sells.
How Dollar Shave Club (and maybe you) can get a paid buyer on their first visit.
You could blindly write content and hope that it entices readers to buy (or click through). Or, you could follow a few simple rules and up your odds that your content will be effective.