Juan Martitegui of MindValley Hispano wrote this excellent article for the 500 Startups Blog. He describes several simple and practical techniques to cut through the complexity of Adwords and zero in on getting the biggest bang for your Adwords dollars.
Are you planning on getting rich from the consumer app you are making? Better run some numbers (number of users you need to attract, paid conversion rate, etc.) because the magnitude of your task may surprise you.
Practical pricing research you can apply to increase your conversion rate.
More great advice about how to optimize conversion than you’ll be able to digest in one sitting – but keep coming back.
Smashing Magazine walks you through how to write web copy that is effective (i.e. sells) – ads, pages, etc.
Smashing Magazine writes a thorough treatment of how to design and write a product page that sells.
How Dollar Shave Club (and maybe you) can get a paid buyer on their first visit.
You could blindly write content and hope that it entices readers to buy (or click through). Or, you could follow a few simple rules and up your odds that your content will be effective.