Tag Archives: value

Vitamin or Painkiller?

Is your product just “nice to have” ( like a vitamin) or is it a “got to have it” (like a painkiller)?  Or is it a vitamin that could transform into a painkiller if some event happens?  Big winners kill pain.

Customer Value as Complexity Reduction

This view of customer value equates value to the amount of complexity your company is willing to reduce (or “own”) on behalf of the customer.